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Bruce's Beach Story Slated to Become TV Series

May 21, 2021 09:01AM ● By Jeanne Fratello
The story of Bruce's Beach in Manhattan Beach is in the works to become a scripted TV series, Deadline reported on Thursday.

The project, from Brad Pitt’s Plan B and Viola Davis and Julius Tennon’s JuVee Productions is reportedly in development at Amazon Studios.

According to Deadline, the series will explore the dynamic life of the Bruce’s Beach community as envisioned by the Bruce family.

Deadline also reported that Amazon Studios acquired historian Alison Rose Jefferson’s book Living The California Dream: African American Leisure Sites During the Jim Crow Era, which will be used as source material for the series. Jefferson will reportedly serve as a consulting producer. 

Bruce family representatives are expected to be involved as well. Family members Anthony Bruce and Jason Jones will serve as a consultants, while family member and spokesperson Chief Duane “Yellow Feather” Shepard will serve as a consulting producer.

Bruce's Beach Background


The story of Bruce's Beach dates back to the early 1900s, when Charles and Willa Bruce built a popular Black beach resort in Manhattan Beach. The property was one of the very few beaches where Black residents could go, because most other Southern California beaches were off-limits to people of color. 

By the end of the 1920s, with pressure from community members who did not want Black beachgoers in town, Manhattan Beach's Board of Trustees (a precursor to the modern city council) claimed the land under eminent domain and displaced the Bruce family as well as other families who had settled in the area.

(Some residents have raised the issue that landowners of both races had their properties taken via eminent domain during this transaction. However, as Manhattan Beach City Councilmember Steve Napolitano pointed out during the Manhattan Beach City Council's April 6 meeting, "It’s not about the condemnation; they got paid for it. It’s about the racial motivation behind it. If it was just about condemnation, we wouldn’t be here at all." Furthermore, the Bruces were the only property owners who were running a successful business on their land.)

The city had claimed that it was taking the land to create a park, but the property remained vacant for decades.

In 1948, the beachfront property once owned by the Bruce family was transferred to the state, with conditions. In 1995, L.A. County accepted control of Bruce’s Beach and other lands from the state.

It was not until 2006 that the city of Manhattan Beach publicly acknowledged this chapter of its history by naming the area east of the beachfront property Bruce's Beach Park, and it was not until the summer of 2020 that a movement began growing for the city to take further action to recognize the Bruces.

After a summer of racial unrest and controversy surrounding the history of Bruce's Beach, the Manhattan Beach City Council agreed to form a task force to look at new ways to recognize and commemorate Bruce's Beach Park. The task force was disbanded after it delivered its report in March (with the exception of the history subcommittee, which is still waiting to access certain documents that have been delayed).

The Bruce's Beach task force had called for an official resolution of apology from the city of Manhattan Beach. After much discussion over several options, the city voted in early April for a "resolution of acknowledgement and condemnation" rather than an apology.

Meanwhile, L.A. County Supervisor Janice Hahn and the L.A. County Board of Supervisors have proposed returning the two original parcels of beachfront property that the Bruce family once owned to the descendants of Willa and Charles Bruce. Those beachfront parcels are immediately west of Bruce's Beach Park and are currently the site of the Los Angeles County Lifeguard training headquarters.

SB 796, which would secure state approval for the transfer, passed through the Senate Natural Resources and Water and Senate Appropriations Committees. It is now on the Senate floor, on the consent calendar.

SB 796 is written as an "urgency bill" that would require a two-thirds vote in both the California State Senate and State Assembly. The intent would be to have the bill go into effect as soon as it is passed and signed into law by the governor, preferably this year, according to its authors.

Bruce family representatives have not yet said what their plans would be for the property if it were to be returned to them. Hahn has suggested that she would be open to having the Bruce family lease it back to the county for the lifeguard headquarters in exchange for fair market rent.

Earlier this month, a local group held a "sound bath" at Bruce's Beach, aimed at providing healing to the community in the face of the divisiveness of the past year.


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