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BCHD, BeachLife Festival Launch "B-Well Together" Campaign

Feb 14, 2021 01:35PM ● By Mb News Staff

The Beach Cities Health District (BCHD) and The BeachLife Festival have partnered to create the "B-Well Together" campaign."

B-Well is a three-month program offering mental health tools to increase happiness during the COVID-19 pandemic. The campaign will feature celebrity and local luminary appearances, social media vignettes, livestream performances and community engagement.

Each week, B-Well will offer tips to help increase mental well-being and happiness, focused on a theme for that month. February will feature Gratitude, March will focus on Bravery, and April will wrap up the program with Connection.

All members of the community are encouraged to participate in B-Well, which offers insight and support, along with many opportunities for virtual interaction and prizes. Each month’s theme will culminate in a livestream show with live music performances, special guests and prizes, to be broadcast for free on the Facebook and YouTube pages for both Beach Cities Health District and BeachLife Festival.

Various local and national luminaries, musicians, athletes and artists will participate in the program, which helps to reinforce positive messaging and entertain the South Bay community.

Upcoming guests include musical artists Lisa Loeb, Kevin Sousa, Latch Key Kid, Wais Katubadrau and Olivia Pucci. Also featured will be Olympic stars Steve Lewis and Eric Fonoimoana, pro surfer Morgan Sliff, photographer Bo Bridges and local chef Marc Dix, among others. Additional celebrities and talent will be added throughout the next three months.

“The B-Well campaign invites community members to connect with others and boost their mental health,” said Tom Bakaly, CEO of Beach Cities Health District in a statement. “We hope residents will take advantage of these resources and virtual events.”

Allen Sanford of BeachLife Festival concurred, “During this time of heightened safety concerns with both COVID and its side effects on our Community, BeachLife Festival couldn’t think of a better partner to start addressing these concerns proactively, and we look forward to the B-Well program, as well as many more, as our relationship expands looking to the next festival,” he said in a statement.

A full schedule of all B-Well programs, videos and live online musical performances, as well as additional BCHD mental health workshops and resources, can be found on the B-Well website at

Residents can also join the B-Well movement through Facebook (@beachcitieshealth @beachlifefest) and Instagram (@beachciteshealth @beachlifelifefestival) and be a part of the conversation using #BWellTogether.

Upcoming February events include:

• Feb. 14-20: Gratitude Part 3: Rocking the Thank-You's with Rock Painting
• Feb. 21-28: Gratitude Part 4: Practicing Kindness and Compassion, featuring Olympic Volleyball Gold Medalist, Eric Fonoimoana
• Thursday, Feb. 25, 6-7 p.m.: LIVESTREAM SHOW featuring performances by Wais Katubadrau and Olivia Pucci
• Saturday, Feb. 27, 11 a.m. - 12:30 p.m.: Live Virtual Mental Health & Happiness Workshop

See the full schedule of events here.

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