Manhattan Beach Unveils 'Ride Safe, Ride Ready' E-Bike Safety Campaign
May 19, 2022 08:32AM ● By Jeanne Fratello
Screenshot from a Ride Safe, Ride Ready PSA by Justin Newman and Alex Chun.
"I am very proud of us as a city right now," said Manhattan Beach Acting Police Chief Derrick Abell, introducing the campaign at Tuesday night's City Council meeting. "I can’t even begin to tell you how important it is to work together on this as a city."
Safety Message To Be Spread Around Town
Beginning today, residents will start to see and hear e-bike safety messaging all around town. The city is partnering with local bike shops, the Manhattan Beach Downtown Business Association, local businesses, and MBUSD schools to educate the community about e-bike safety. e-bike handlebar hangtags highlighting basic e-bike rules of the road, tips on how to be “Ride Ready,” and hazards of the road will be placed on e-bikes around town.
“E-bike safety and accident prevention has become a major concern in Manhattan Beach and other surrounding cities. Every day we receive complaints about e-bikers riding at excessive speeds, not wearing helmets, or just demonstrating a lack of safety precaution,” said Franklin in a statement. “With summer just around the corner, there’s going to be a significant influx of people, especially teenagers, riding their e-bikes around town. We knew it was critical to create a program like “Ride Safe, Ride Ready” that will educate and inform the public on e-bike safety and constantly reinforce those guidelines that were established to help keep everyone safe. This is a community challenge, and it required a community solution.”
According to the MBPD, the most common violations on e-bikes are for youth riders without helmets, riders running stop signs or red lights, and riders other than small children biking on the sidewalk.
“During
the pandemic, many cities saw e-bike sales soar. Manhattan Beach alone
saw an increase of over 900% in E-Bike sales in 2020 and along with it, a
dramatic rise in e-bike accidents and injuries,” said MBPD Acting Captain
Andrew Harrod in a statement. “Most e-bikers
have minimal knowledge of the laws associated with electric powered
mobility devices like e-bikes, and while we’ve strengthened enforcement, at the same time, we also need to step up education.”
Teens Stepped Up to Lend Support
Simultaneously, Gita O’Neill, her children Kai and Luca O'Neill, and their friend Lara Meyer, along with Manhattan Beach Middle School Principal
Rose Ahrens and MBPD have been working on an E-Bike safety campaign
aimed at middle school age children.
At Tuesday night's City Council meeting, Meyer told the council how she suffered a severe concussion from an e-bike accident. "My helmet had saved my life," she said. "If I hadn’t been wearing one, [the doctors told me] I would have had permanent and irreversible brain damage. E-bike safety is so important and needs to be a priority for Manhattan Beach."
“I’m
thrilled to see the community rally together to address the challenges
associated with the growing popularity and use of e-bikes,” said Mayor
Hildy Stern in a statement. “It’s important we continue working together to educate
youth and our peers on the importance of practicing e-bike safety
measures to reduce risks and enjoy the benefits of riding e-bikes.”
Join MBPD, City Council members, Chun, and Newman on Saturday, May 21, from 10:00 a.m. to 2:00 p.m. at the base of the Manhattan Beach Pier to learn how to assist in making sure that Manhattan Beach is a safe and enjoyable place to ride e-bikes. For more information, visit Safety Tips for Bicyclists.