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Sprinkles Cupcake Shop Opening in Manhattan Beach

Oct 26, 2022 08:52AM ● By Jeanne Fratello
Sprinkles, the iconic cupcake shop and home of the original "Cupcake ATM," is opening in Manhattan Village on Wednesday.

To celebrate, Sprinkles will be giving out one complimentary red velvet cupcake to each of the first 50 guests, starting at 10:00 a.m.


The bakery will offer Sprinkles' classic flavors and seasonal limited edition cupcakes, chocolate bars, and other baked treats such as cookies, brownies, and more.

The bakery will also be serving up festive specials through their Halloween Bootique. Highlights include:

  • Reese's Peanut Butter Cup (October 3 – 31): Chocolate cake filled (and topped) with peanut butter frosting dipped in chocolate ganache and finished off with mounds of mini Reese’s® Peanut Butter Cups;
The "Bewitched" cupcake. Photo via Sprinkles.

  • Bewitched (October 24 – 31): Signature Red Velvet cake rolled in Halloween-inspired décor by Fancy Sprinkles;
  • Halloween BYO-TO-GO Kit (October 3 - 31)- Bake your own cupcakes with Sprinkles' signature mix, scratch-made frosting, Halloween themed decorations and sprinkles, and keepsake Sprinkles spatulas.


Inside, the shop will feature Sprinkles' contemporary design with the brand's iconic modern dot wallpaper, sleek white tiles, an eye-catching bakery case, digital menu boards, and ordering kiosks for easy pick-up.

The Cupcake ATM is not open yet but it will be coming soon.

Sprinkles' store hours are Monday through Thursday, 10:00 a.m. - 9:00 p.m., Friday and Saturday, 10:00 a.m. to 10:00 p.m. and Sunday, 10:00 a.m. to 8:00 p.m. The shop is located at 3360 N Sepulveda Blvd Space N-120, Manhattan Beach (in Manhattan Village).

The bakery opening follows a string of new launches at Manhattan Village, including last week's grand opening of BOA Steakhouse and Sushi Roku.

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