After fifteen years of curating European fashion in Santa Monica, Estell Boutique has opened its second location in Manhattan Beach, blending coastal charm with timeless style.

Founded by Ukrainian-born entrepreneur Stella Shirman, who left the corporate world to follow her creative instincts, Estell is built around a simple philosophy: clothing should make you feel confident, comfortable, and ready for anything. Each season, Stella travels through Europe to hand-select pieces that are as wearable as they are beautiful. The result is a collection she calls “classy but sassy.”

Inside the new store, shoppers will find Italian linen tops, sculpting pants with a perfect stretch, leather jackets, and knitwear designed for long-term wear. The emphasis is always on quality fit and fabrics that last, with styles meant to move seamlessly from day to night, season to season.

(Estell Boutique celebrated with a ribbon cutting last month)

But Estell’s heart is in its community. The founder believes that “clothing elevates people,” and her approach extends far beyond the racks. She has cultivated a loyal following by remembering details, offering a personal touch, and using her platform to give back. The Manhattan Beach opening carried that spirit forward, drawing locals to celebrate, connect, and discover a brand that feels both international and right at home.

Estell is located at 912-A Manhattan Ave. in Manhattan Beach. Phone 310-985-7717.